Google Analytics data in Excel

Excellent Analytics is a simple Excel plug-in that lets you import web analytics data from Google Analytics into a spreadsheet. It’s an open source project and 100% free to download and use for individuals and businesses.

“I’ve been using GA for quite some time and fetching data from GA was the most boring part of the job. But with Excellent Analytics, things became interesting again. [..] Thanks for bringing out such a great tool. Great work!”
— user comment

Excellent Analytics functionality:

• Build queries with all dimensions and metrics available in Google Analytics
• Apply filters to create advanced queries
• All queries are stored in the spreadsheet

Benefits of reporting and analyzing Google Analytics data in Microsoft Excel:

• Get one less tool to keep track of
• Use a familiar interface
• Combine data from multiple data sources
• Use Excel formulas, charts, and pivot tables
• Define and calculate customized KPIs
• Build dashboards just the way you like them
• Share workbooks with other Excel users

Imported data is stored in the spreadsheet so you can sort, manipulate, and distribute data to anyone using Microsoft Excel.

Use Microsoft Excel to combine web analytics data from Google Analytics with offline data from any other source. Excellent Analytics makes this easy!

For questions, check our FAQ.